2022 S/S New Collections

PURPLE LABEL Collections

Purple Label

Bump-friendly
clothing

Comfort—or deal with stretchy

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Trendy maternity
Clothes

You could be the first to dress your bump in the latest trends.

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You're pregnant,
Hooray!

Whether you're looking to refresh your maternity wardrobe

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Top Categories

Confused as to when to start buying your maternity wardrobe?

You can start wearing maternity clothes at 9 weeks of pregnancy and nail all stages of your bump to baby look

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Enjoy this
Special time

What to do about your wardrobe? As your body begins to change and your belly grows, you'll have the opportunity to sport the latest in maternity fashion, which can make you look fabulous at affordable cost.

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Our Lovely Customers

Ashley

Amazing

"I had ordered another yellow dress, looked exactly the same as this one. The other one looked and felt cheap. This dress is thick but not hot.
It does ride up a lot which is the only downside. Love the fit and love how it hugs my body just right to help put the bump front and center instead of any extra pounds I’ve gained anywhere else! I’m 5’7 and 158 pounds now, if it was just a couple inches longer I would order in every color!"

Kristina Limone

LOVE this dress!

"I bought it to wear for my baby shower and it fits great. I can tell the way the fabric is rouched that it will grow with my belly too. I’m 5’4” 200lb, 6 months pregnant and got a large. Love love love. It’s also thick enough that you don’t have to go crazy with shapewear. No ripples or bumps, quality dress not like a cheap bodycon. I also noticed the tag said Luke 2:40, I had no idea it was a Christian company so that made me love it even more.“and the child grew and became strong; he was filled with wisdom and the grace of God”"

Roxie Frey

Great Buy for Maternity Dress

"LOVED this dress! I wore it for my
baby shower and maternity pictures. I'm 33 weeks in the picture and could
easily wear this through my third trimester. It wasn't really see through, but I wore a slip just to be safe and to smooth things out. I only wish it was an inch or two longer, I'm 5'7". Overall really great maternity dress for the price, I got so many compliments on this dress."

Rrhyan

Great quality for the price!

"Great quality for what I paid. I got it out of the package the morning of a trip intending to steam it, but it didn’t need it! The material doesn’t really wrinkle. The ruffles at the top have raw edges but I didn’t mind because the price was great and I didn’t want
to spend a lot on something I may not wear again. The ruching in the front allows for a growing bump and would probably look great even if you’re not super pregnant. Would definitely buy again."

Danyella

BUY IT! Forget about the other dress this is the winner!

"I LOVE LOVE this dress! It was very
good quality, the perfect color & fit exactly as expected! It was a nice thick fabric so I didn’t have to worry about it clinging in all the wrong places or showing those lovely pregnant dimples that have found themselves on the back of my booty. I ordered a small. I’m currently 5’8, 150 pounds and 34 weeks in this photo. I was 115 pre pregnancy so I’m glad I didn’t size up. It fit perfect and accented my bump. I got so many compliments on my “glow” and I know it’s because this dress complimented my skin and curves so well. Would definitely recommend"

Kimberly Dowd

Awesome for Maternity Pics!

"This dress was perfect for our
maternity pictures! The photographer and I weren’t sure about it being shorter (knee length) but it ended up looking great! I did 5 different dresses for the photo shoot and this was by far the best one!"

Hera

Perfect for women with acurvy lower half!

"At first I was a bit skeptical because of how it fits the model in the photos but instead of it having the saggy front pocket in the leg area, my rear end and hips filled out the extra space. This is an amazing choice for women with a larger/fuller curvier lower half. If your feeling insecure about how much bigger your bottom is during pregnancy this romper compliments it very well! Great buy."

Hayden

Perfect fit

"Loved this for my baby shower! It was so comfortable and easy to move around in. I was debating getting a dress, but was so happy I decided to go with this jumpsuit. Made my butt look awesome, accentuated the curves I still have (Somewhat) and made my belly look nice and perky. I was also thrilled I could manspread during gift opening!"